Behind the Seams

24 Nov

All designs start with this question: what can I do that has never been done before?  It’s no secret that Vela’s most memorable creation was the  Bella and Ruffle Prima, which have now become signature Vela pieces. My next move was to create incredible pieces that displayed intricate workmanship and precise attention to detail. The Spring 2011 collection will feature more sculptural textures where the design itself looks like a part of the scarf.  The main goal for this season was to find comfortable fabrics that would stay on the head and most importantly, not too shear.

some patterns that will be featured in the Spring 2011 collection

Believe it or not, a new trend for spring is black and white. (see Chanel Spring 2011) This new trend is not expected since we usually imagine floral and pastel colors to be more “spring like.” From clean cut white pieces to black lace designs; be on the look out for this classic twist! Above are some shots of the black and white patterns I took from my BlackBerry that will be featured with the new collection.

Clean chic seems to be the new term to describe upcoming 2011 trends. The first color that pops into my head is white because of its ability to transform an outfit into fresh elegance (if done the right way). However I know there are a few hijabis out there that tend to lean away from wearing it and are a bit hesitant. Whyyyy?!?

So my question to YOU is WOULD YOU WEAR WHITE?


3 Responses to “Behind the Seams”

  1. Haute Muslimah December 8, 2010 at 4:18 am #

    I absolutely love that you took inspiration from Chanel’s spring collection. Black and white are classic colors that will never go out of style.
    I can’t wait for the collection!

  2. steph January 11, 2011 at 4:54 pm #


    Je suis du Canada plus exactement du Quebec.Je ne parle pas anglais et se serais bien si vous pourriez donner quelques petites informations sur votre site.Nous sommes plusieurs quebecoises francophone qui serait tres interessee par vos hijab.
    Quallah vous falicite tout dans votre nouvelle entreprise
    incha Allah

    • Marwa Atik January 11, 2011 at 7:22 pm #

      Merci ! Vous êtes trop gentil ! Vous pouvez acheter les écharpes par le site Web. Vous avez besoin de premièrement faire un compte pour acheter. Si vous le trouvez difficile d’acheter alors vous pouvez envoyer un e-mail à et ils pourront vous aider. Désolé pour mon mauvais français ! Salams.

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