Caught wearing Vela: Contest!

15 Sep

From left: Ons, Raihan, Samah all sporting Vela on Eid al Fitr

To show our appreciation for everyone who has supported Vela, the Vela team is having a contest with the chance to win a free Vela scarf!

We want YOUR photo! Send us a shot of you in your most modest yet stylish outfit wearing a Vela scarf. You will then be automatically entered to win a Vela scarf. We will be giving out a ruffled prima ballerina scarves to the top 2 contestants who rocked the scarf best. Entries will be accepted until September 30th, 2010.  There’s just one easy step!

1. Attach a photo and send it to with your name and where you are from. 🙂

Please note that pictures sent to Vela may be posted on the Facebook fan page, blog, or  Pictures will not be altered in any way and will be the sole property of Vela. If you do not wish to have your picture published, please let us know and we will honor your request. Thank you!


Samah in L.A wearing blush pink ruffled prima.

Nasreen sporting a white ruffled prima (huntington beach california)


Behind the Scenes: Vela Shoot

29 Aug

From right: Fizzah Raza (photographer), Marwa Biltagi (model/asisstant) wearing bella, Assma Wahab (model) wearing tribal print

Shooting with Fizzah Raza was without a doubt one of the most memorable photo shoots yet!  We combined both of our artistic brains to come up with a theme that depicted fall in California. Since I’m a So Cal based girl, it’s impossible for me to think of a fall 2010 shoot when in Cali it’s summer till October! This was one of the biggest shoots the Vela team had to prepare for, simply because its going to launch the official Vela website. It was important for me to show my roots and where I’m coming from as a designer.  So for me coming up with a photo shoot theme should always compliment the look of my collection.  However,  after agreeing to shoot in a beach scene in front of the rocks we didn’t know how big of a project this was going to be for both of us. On the day of the shoot we encountered everything from strong winds that blew the scarves in different directions, intense rock climbing, the beating of the sun, and unstable grounds for the models to pose on. But  Fizzah made  everything look so effortless (turst me it wasn’t) and was able to adapt to all of these situations, finding a solution for each one. She shot for two full days of shooting and really embraced the details and textures of the background. The best thing about her was that shused the best of one space, taking one scene and capturing different angles. That was mind blowing to me. I think you can see her true passion and art through every photograph she took. The background of each photo had so much detail and texture, I almost forgot we were shooting for scarves!

From left: Marwa Atik (designer) adjusting a blair scarf on a model.

Editorial Shots:

1.  Fish Scale Pleat

2. Black Bella

3. Leather quilt

photographed by Fizzah Raza

photographed by Fizzah Raza

photographed by Fizzah Raza

Military Rise

10 Aug



dark olive green square with white rope trim all around edges and back detail view (photographed by Fizzah Raza)


We’ve been spotting a lot of olive-based colors lately in the fashion world. What started in Spring 2010 seems to head strong into Fall 2010 (Burberry Prorsum.)   It’s inspiration came from military clothing, starting out with army green jackets and gold buttoned detailing. The design of this scarf,however, is to take on a more feminine approach. The goal was to make it simple and chic, but to also have a “WOW!” factor to it. The long search came to a complete endwhen I found these white trim pieces shaped like a “V.” At that moment, it hit me.  I have never designed  a back design and this seemed like the perfect match. The only question was, would the white trim be a good accent against the olive green chiffon? Well… I’ll let you be the judge of that. ;D




Military Rise photographed by Fizzah Raza



Hello world!

24 Jul

Salams Everyone!

This is going to be a place where you can get the latest updates and details about Vela.  Everything from posting upcoming events,  to the next starting trend in fashion. So lets get started!